The Rise of Digital Matchmaking After COVID
Consequently, digital matchmaking services have taken off in the wake of the pandemic.
For young people, there are two main ways to find a date: introductions from friends and family, and connections through social media platforms.
This has led to the emergence of a large number of professional dating platforms. With the advancement of internet technology, these organizations have become increasingly professional and user-friendly, forming a substantial industry structure.
Urban office workers are often faced with extremely tight schedules, and their expectations for dating are simple: efficiency—the goal is to get the most results in a short period of time.
This mindset has led to the emergence of fast-track dating methods, such as local matches or short "travel blind dates" during short holidays or weekends.
For digital matchmaking agencies, these short-term matches are both cost-effective and have a relatively high success rate. In particular, the idea of two people planning a blind date going on a short trip is a new way to engage in a new kind of dating
experience, which is highly anticipated by young people.
Travel can help two people avoid the awkwardness of blind dates. Furthermore, encountering people and things during a trip can help two people who don't know each other well quickly strike up conversations and learn about each other's perspectives on life. It can be said to be a way to quickly get to know each other, killing two birds with one stone.
So, what can dating websites do in this type of blind dating experience?
First, dating websites must provide the best and most attentive service to their potential partners. Only by offering acceptable value for money can they truly attract today's young people.
For dating websites, how can they succeed in travel-based blind dating? First, they must offer affordable and quality travel options, avoiding the label of "high-end" travel. Second, they must plan the itinerary well. After all, it's just a short blind date trip, so visiting novel destinations is essential to be more appealing.
Furthermore, dating platforms must also provide these young men and women with special experiences or small surprises during the blind date process. As long as these participants find this blind date model interesting enough, even if the blind date is unsuccessful, young people who have made friends or simply enjoyed a short trip will recommend this method to their friends and family, thus further expanding the industry chain and increasing the number of people participating in travel blind dates.
Although travel blind dates have been temporarily suspended due to the impact of the epidemic, this does not change the future trend. At this time, platforms may wish to explore new ways to engage in travel blind dates and implement them after the epidemic is truly over. This will surely attract a large number of customers.